INNERWEAR · CASE STUDY
Enamor
Enamor reduced fit-related exchanges by 21% with the Dopplr Advantage.
Key Results
27%
Higher First Time Buyer Conversion
3.5x
Higher Engagement on PDP
17%
Lower Returns
The Challenge
Enamor is a leading innerwear brand in India. They sell bras and other intimate wear and were facing issues with returns as well as low buyer confidence in fit.
Enamor and Dopplr partnered to evaluate whether a 3D Virtual Try-On solution built by Dopplr could improve customer acquisiton and reduce fit based returns being faced by the brand.
The Solution
Dopplr evaluated the customer flow of Enamor and build a browser native journey for Enamor buyers that could be engaged with right on the PDP. This experience ensured that there were no image uploads and that the 3D Virtual Try-On was curated and customised based on the customer’s size and shape.
The user had to input basic details such as underbust and overbust measurements, along with bust shape and placement. Once inputted, the 3D model adapts to showcase the unique shape and size of the buyer and suggests products within the catalogue suited for their body.
The Results
Within a couple of weeks of integrating with Dopplr, Enamor experienced imrpved results across key metrics
Their users were able to check the fit and features of the bra right on the PDP with the ability to zoom in and check the fabric quality
Higher First-Time Buyer Conversion
Enamor was able to improve first time buyer conversion by 27%, leading to better customer acquisition
Better Checkout Completion Rates
Enamor was able to improve their checkout abandonment ratios by nearly 28%
Reduced Return Rates
Enamor was able to arrest return rates by over 17% leading to reduced wastage and lesser operational losses
Higher Engagement at PDP
Shoppers engaged at around 3x more rates on Dopplr enabled VTO versus pages where VTO was not enabled